Should artists localize or Globalized?

Most fans compare Jzyno to CIC. Some believe CIC is a local champion, while others see Jzyno as a global phenomenon.

Every upcoming artist faces one big decision:
Should you sound Liberian, or should you sound global?

Right now, many artists are chasing international appeal by copying dominant sounds like Afrobeats. But the bigger problem is this, if everyone sounds the same, what will make you stand out?

Artists like CIC should be respected because they embrace Liberian slang, culture, and storytelling, creating music that feels authentic at home.

The smartest artists don’t choose one they blend both. That’s one reason I rate Spize highly. If the industry really pays attention, he could be as big as Rema.

A song can have a global sound and still carry local identity that’s how you build something unique enough to export.

Platforms like Audiomack and Boomplay have made global reach easier, but they’ve also made originality more important than ever.

At the end of the day, copying trends might get you attention. But authenticity builds longevity.